Die Trying: One Man's Quest to Conquer the Seven Summits (I wrote a book)

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Bo Parfet (Author), Richard Buskin (Author)

In early 2003, a young Wall Street investment banker named Bo Parfet set out to accomplish something very few had done before—climbing the highest mountain on every continent. He was not a professional climber, but what began as a casual interest would soon become a lifelong passion and in just over four years, Bo would overcome the odds and conquer all of the mountains—Kilimanjaro, Aconcagua, Denali, Vinson Massif, Elbrus, Carstenz Pyramid, Kosciusko, and Everest—with courage, unbridled passion, and determination.

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Combining the gripping narrative of Into Thin Air with the adrenaline-fueled drama of Vertical LimitDie Trying is the incredible story of one man's battle against his own limitations. From dodging avalanches to crossing a ladder over a seemingly bottomless crevasse, to making his way through the Khumbu Icefall and burying a dead teammate at 27, 000 feet, we experience all of the author’s exhilarating, often terrifying climbs first-hand. We travel with him during his near-death experiences when falling into a crevasse in New Zealand and nearly-drowning in crocodile-infested rapids during a canoe race in Belize. And we share the terror of his confrontations with corrupt army officials, cannibalistic tribesmen, and local militia groups. Harrowing and uplifting, Die Trying is a riveting memoir that will inspire all of us to defy the odds and fulfill our dreams.

Rachael Shayne

As a seasoned marketing leader and branding expert, Rachael Shayne has a proven track record in B2B marketing. Simply put, she helps brands stand up and stand out for accelerated growth. She has successfully led transformative initiatives at Project Canary, LongPath Technologies, Alibaba.com, Zayo, Manna Tree, Axon, Risilience, and BeZero.

Rachael has a knack for building strategic marketing frameworks that align with business growth objectives. She is an invaluable resource for growth-stage companies looking to strengthen their brand and market position. Her experience ranges from aligning marketing strategies with sales to generating demand and guiding brands through the complexities of growth, capital raises, reputational risks, hiring sprees, and turnarounds.

If you seek a consultant or fractional CMO to build a brand for growth, Rachael's vibrant and direct approach, deep market insights, and creativity make her an ideal partner. She has a deep understanding of how to build brands that matter in competitive markets, help raise capital, and maximize the impact of the brand to position you for accelerated growth.

https://www.linkedin.com/in/rachaelsd

https://rachaelshayne.my.canva.site/
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Investing Outside ‘The Dot’ Rethinking the Case for Alternatives

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They Lived to Tell the Tale: True Stories of Modern Adventure from the Legendary Explorers Club (Explorers Club Book, my first book)